ECM Strategy for Lasting Change

This white paper outlines how to incorporate content strategy techniques in a way that drives success for ECM platform projects, aiming to ensure impactful, lasting change.

More than any other part of executing on enterprise content platform projects, strategy planning is often the most neglected. So many organizations spend months, maybe even years working on RFPs, analyzing spreadsheets of features, and participating in vendor demos to select the most appropriate technology platform for their organization. And then— possibly due to excitement, impatience, or pressure over signing on the line for a major software platform purchase— these same organizations barrel into installation and implementation of the platform. After all, most have had a failing platform in place for years, and it’s way past due for replacement.

Many organizations believe they know intricately how their business functions, and with all the spreadsheets of features and functions in hand, are itching to get the new technology in place to support it. But therein lies one of the biggest mistakes in rolling out ECM platforms; one that in our experience, accounts for the most rescue or redo projects in this space. We call it the circumstance of “getting going before knowing.”

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