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Zia Consulting, Inc., the leading provider of Enterprise Content Management (ECM) and Intelligent Document Processing (IDP) business solutions, is proud to announce that Kristen Harris has joined the advisory committee of Customer Experience Certificate Program at CU Boulder. As the Vice President of Services and Strategy, Kristen brings more than 20 years of experience in innovative customer engagement and delivery of platforms that transform enterprise content and data initiatives. She has what it takes to ensure participants gain practical tools to survive in today’s market. Kristen shared, “this program is a game changer for business leaders. They are immersed in a faced-paced, interactive environment that promotes both independent thought and learning from others.” Throughout the course, participants solve real-world challenges using best practices and innovative methodologies developed by top companies. People can expect to leave with new tools and a personalized Customer Experience Portfolio.

The customer experience includes everything that affects a customer’s perception and feelings about a business. This is made up of all the interactions a customer has with an organization over the life of the relationship with that company or the brand. According to the 2021 Customer Experience Trends Report, 74% of people surveyed said that their digital experience with brands has changed dramatically since the pandemic. Further, the pandemic disrupted traditional brand loyalty, with upwards of 75% of consumers trying new brands. Companies need to understand how the fast-changing landscape will impact customer engagement. Those that do have a chance at staying competitive. The data shows that trust, reliability, and making good on brand promises is the new top-tier brand currency. This program can launch leaders into the future.

The Customer Experience Certificate Program provides direct access to world-renowned faculty and industry leaders who practice the art of customer experience every day. The course is designed to help business leaders gain deep insights and understanding into how customers perceive their brand and their organization as a whole. There are multiple opportunities to break away from routines and engage in strategy sessions that make a real difference in the way they do business. The online format allows people to absorb material at their own pace, schedule times that work for them, complete the work in their own environment, replay video content for better retention, review course materials as often as needed, participate in subject discussion, and download course templates to share with others.

Participants gain a number of insights, tools, and strategies throughout the eight modules. For example, they are immersed in an environment that highlights the difference between poor and great customer experiences. There is a strong focus on innovation, relationship building, and culture, which allows leaders to develop a deep understanding of why a customer’s experience will never exceed that of their employees. They learn how to “work together” to deliver the company’s brand promise by engaging the hearts and minds of their employees. Throughout the course, they use the information delivered to explore leading practices that drive business improvements and link customer perceptions to operational costs and profitability. This element is critical to the success of any business. For more information about this program, check out the Customer Experience Program Brochure.

About the Customer Experience Certificate Program

The University of Colorado Boulder, Leeds School of Business believes in making positive impacts. They have redefined business education, driven innovation and advanced entrepreneurial mindsets by working endlessly to positively transform the future of global business. The Customer Experience Certificate Program is a part of this effort. This program allows people to roll up their sleeves and learn practical skills that can be applied immediately. For more information visit https://www.ucboulder.education/

About Zia Consulting

Zia Consulting is an award-winning system integrator of content management, process management, document capture, and cloud sharing technologies. We address the needs of enterprises to better manage, process, and secure documents by automating business processes and enhancing information governance. Our vertical accelerators for insurance, mortgage, accounting, manufacturing, and more are utilized by some of the world’s largest enterprises to reduce costs, increase efficiency, and mitigate risk. For more information contact us today. 

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