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Zia Consulting, Inc is a systems integrator of content management, process management, document capture, and cloud sharing technologies. Zia helps businesses better manage, process, and secure documents with enterprise automation, federation, integration, and automated governance. They are excited to partner with Objective after their recent acquisition of long-standing partner, Simflofy. The Objective team has reimagined a Simflofy product, and it has been reborn as Objective 3Sixty.

Objective 3Sixty offers a decentralized approach to managing and governing information, with over 50 content repositories. This allows organizations to search and analyze information, manage content in-place, and migrate from wherever it resides. This approach allows departments and teams within an organization to have responsibility over their own information governance practices, while still adhering to a set of overarching policies, procedures and standards set by the organization. Objective 3Sixty is flexible and can be deployed to provide knowledge workers federated access to content across multiple systems, an overarching NARA compliant governance layer across an entire organization or as data fabric layer to enable process automation initiatives.

About the partnership

Today’s companies are challenged to fill unwanted positions, improve customer and employee satisfaction, and stop using qualified people to do highly repetitive, inefficient and costly manual tasks. These priorities are backed by findings from the AIIM’s Enhancing Your RPA Implementation with Intelligent Information Report that shows 70% of organizations say that unstructured content in the form of documents, emails, or text is the Achilles Heel of RPA implementations.

In 2023, Zia Consulting is highly focused on enterprise automation by utilizing their expertise in converting unstructured content into structured data that enables full automation of core back end processes. Zia and Objective are uniquely aligned to help organizations by providing federated access to data in disparate content repositories. Objective gives Zia an opportunity to target specific market pain-points that emphasize the unique capabilities of their platform. This improves the customer experience, decreases response times, and increases the accuracy of data by delivering it to one location. This process also helps organizations move the right content and systems to the cloud and integrate them with existing repositories. Those that are concerned about adherence to NARA’s Transition to Electronic Records’ Memorandum can use us to meet federal records obligations without costly migrations and unrequired change management.

Objective has a reputation for high quality software, working closely with large and complex organizations like the Australian Defense Force and delivering whole of government solutions for both Scotland and Wales. Objective is listed on the Australian stock exchange, with a billion-dollar market cap. 

Together, Zia and Objective will continue building upon their synergy to provide information and content services to highly regulated industries like insurance, mortgage, accounting, human capital management, utilities, government, and finance. “This is exactly the kind of partner we want to work with to solve the challenging business problems that organizations face in the ever changing world of technology and global economy” said Mike Mahon. “Stay tuned for great things to come in 2023”


Zia Consulting is an award-winning system integrator of content management, process management, document capture, and cloud sharing technologies. We address the needs of enterprises to better manage, process, and secure documents by automating business processes and enhancing information governance. Our vertical accelerators for insurance, mortgage, accounting, manufacturing, and more are utilized by some of the world’s largest enterprises to reduce costs, increase efficiency, and mitigate risk.

Objective creates software that makes a difference. Using Objective software, thousands of public sector organizations are becoming completely digital. Customers can work from anywhere; with access to information, governance guaranteed, and security assured. Innovation is their lifeblood,  investing significantly in the ongoing development of products that deliver outstanding solutions to the public sector and regulated industries. The result is stronger national and community outcomes, and accountability that builds trust in government.



Brad Steinmeyer Zia Consulting

Shelly Mahon, VP of Marketing
After a long career of researching, teaching, writing, editing, speaking, developing and marketing parent education programs and products, and serving as the executive director of a non-profit, Shelly has landed as the VP of Marketing for Zia Consulting. She works with the company’s marketing, sales and executive teams to implement a strategic marketing plan focused on lead generation, brand awareness, and client and partner support. She also conducts market research, and assists the sales team in supporting existing clients and moving prospective clients through the sales funnel. She is passionate about building relationships and working in a way that is focused on being efficient, effective, and thoughtful. When not at work, she is an avid cyclist, mountain-biker, skier, runner, and parent educator.


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